Springtime flower-viewing tours emerged as a major attraction
Springtime flower-viewing tours are emerging as a major attraction across China ahead of this year’s Qingming Festival, with cities and rural destinations rolling out cultural performances, interactive travel services and countryside experiences to lure visitors and boost the tourism economy.
Falling on April 5 this year, the Qingming Festival, or Tomb-Sweeping Day, is a traditional Chinese festival for honoring the deceased and paying tributes to ancestors. The three-day holiday also provides a short break for Chinese citizens to enjoy outdoor activities and sightseeing in pleasant springtime temperatures.
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