From Heritage to Prosperity: The Power of Cultural Tourism

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Si Thu Kyaw (MoHTC)

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From Heritage to Prosperity: The Power of Cultural Tourism

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Myanmar is a nation richly endowed with cultural traditions and heritage. From its own language, customs, cuisine, traditional attire, music, dance, and arts to its historical monuments, religious structures, and unique ways of life, both tangible and intangible cultural elements continue to flourish in magnificent diversity. A form of tourism rooted in these cultural inheritances has long existed prominently in Myanmar. For this reason, Myanmar has traditionally been introduced to the world tourism community as a “cultural destination”.
Within the tourism sector, the mere mention of Myanmar often brings to mind Bagan, followed by Mandalay and Sagaing – world-renowned destinations where visitors can vividly experience the country’s rich cultural heritage. Likewise, the colonial-era buildings in Yangon evoke memories of history and stand as tangible representations of Myanmar’s cultural legacy. Beyond these physical attractions, the intangible cultural traditions of Myanmar’s ethnic communities have also earned recognition on the global tourism stage.
Myanmar is not alone in utilizing its cultural wealth to promote tourism. Countries across the world that possess rich cultural heritage actively showcase and promote their cultural assets, striving for recognition through international heritage listings and preservation initiatives. Consequently, Cultural Tourism and Heritage Tourism have become indispensable components within the tourism development agendas of many nations. It has even been remarked in a tourism workshop that to truly understand a country’s tourism industry, one must first study its culture, traditions, and heritage sites.
During a pilgrimage to Bagan, I once gazed peacefully upon the graceful Bu Pagoda standing along the Ayeyawady River while viewing it from a small boat drifting upon the water. The river flowed continuously beneath the pagoda, symbolizing movement without end. In many ways, tourism resembles that river, constantly flowing and continuously evolving.
As tourism studies became more widely discussed within academic institutions, scholars increasingly emphasized the multidimensional nature of tourism. Tourism is economic in nature. It promotes peace. It contributes to the preservation of culture and the environment. It creates opportunities for women, youth, and marginalized communities. Today, in the age of information technology and digital transformation, tourism continues to move dynamically alongside technological progress.
This raises an important question: Is cultural tourism evolving in step with the modern era? The words “culture” and “modernity” may at first appear contradictory. I once encountered this debate during an online tourism discussion forum where participants questioned whether promoting cultural tourism in the digital age could be considered conservative. Initially, one may confuse the term “conservative” with “conservation”. However, the debate centred on whether reviving and promoting cultural tourism in the digital era represents a return to outdated traditions or even a step backwards against modernization.
Although merely theoretical discussions, such debates are highly valuable because conversations specifically focused on cultural tourism have become increasingly rare today. More attention is now given to other tourism-related policies and emerging trends. Likewise, tourism research and academic writings have diversified significantly, leading scholars to explore a wide range of contemporary tourism topics rather than concentrating solely on cultural tourism.
Returning to the original question, it is impossible to definitively state whether cultural tourism is inherently conservative. This is because Cultural Tourism simultaneously embodies both conservation and development. On one hand, cultural tourism seeks to preserve historical heritage, traditional lifestyles, ethnic customs, festivals, clothing, and artistic expressions from disappearing. Religious sites, pagodas, festivals, and sacred spaces often enforce restrictions against inappropriate attire, disrespectful behaviour, alcohol consumption, and drug use. Such regulations exist not only in Myanmar but also in Buddhist-majority countries such as Thailand, Laos, and Cambodia, all of which actively promote tourism while preserving their cultural values.
Similarly, many heritage destinations prohibit the construction of modern buildings and uncontrolled commercial development within heritage zones. Areas are carefully divided into Heritage Zones, Buffer Zones, and Commercial Zones to ensure proper management. Guidelines outlining acceptable and unacceptable behaviour are also established to protect the lifestyles and traditions of local communities.
Therefore, promoting culture in tourism does not mean altering or commercializing culture itself. Rather, it means utilizing culture as a medium through which tourism can be developed. If tourism expansion relies on imitating, distorting, or excessively modifying cultural traditions merely to attract visitors, the authenticity of the culture will eventually be lost, threatening the sustainability of tourism itself.
At the same time, there are also strong reasons why cultural tourism cannot simply be labelled conservative. As previously mentioned, tourism is inherently dynamic and constantly evolving. When tourism is developed based on cultural heritage, infrastructure, and local communities, it generates tax revenues for governments and creates employment and income opportunities for local people. In this sense, cultural tourism is progressive and development-oriented.
Japan serves as an excellent example. Despite being one of the world’s most technologically advanced nations, cultural tourism remains one of the primary driving forces behind Japan’s tourism industry. In 2025, Japan welcomed over 40 million international tourists, and studies indicate that nearly 70 per cent of these visitors travelled specifically to experience Japanese culture. Major cultural attractions include historical temples and heritage sites, traditional festivals and performing arts, Japanese cuisine, and kimono culture.
Furthermore, Japan continues to preserve and promote “Omotenashi”, the deeply rooted Japanese spirit of hospitality, within its tourism and hospitality sectors. Thus, cultural tourism exists delicately between preservation and progress.
While visiting Japan, I once experienced its famous traditional ramen. Although the dish retained its authentic cultural essence, the dining experience itself reflected modern innovation, cleanliness, and technological advancement. In other words, Japan enhances visitor experiences through innovation without compromising the authenticity of its cultural heritage.
The same principle can be observed throughout Japan’s tourism destinations. The country possesses 26 UNESCO World Heritage Sites, of which the vast majority are cultural heritage sites. These heritage locations are carefully preserved while also being made highly accessible and convenient for visitors through modern infrastructure and technology. As a result, tourists experience both cultural authenticity and technological sophistication simultaneously. Therefore, Japan’s cultural tourism can be described as both conservative and progressive at the same time.
In today’s technological era, the flow of tourism continues to accelerate rapidly. Artificial Intelligence (AI) has already become integrated into many aspects of the tourism industry. Significantly, the theme for World Tourism Day 2026 is “Digital Agenda and Artificial Intelligence to Redesign Tourism”. This theme highlights the importance of reshaping tourism through digital technology and AI.
Amid global conflicts, economic crises, and climate change, the tourism industry must adapt swiftly to remain resilient and sustainable. Moreover, overtourism at major destinations must be effectively managed to ensure long-term sustainability, particularly in cultural heritage sites and cultural tourism destinations.
Therefore, for cultural tourism to continue contributing meaningfully to national economies and sustainable development, it is essential to preserve the past, utilize the present wisely, and build the future responsibly.

gnlm

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From Heritage to Prosperity: The Power of Cultural Tourism
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Beyond these physical attractions, the intangible cultural traditions of Myanmar’s ethnic communities have also earned recognition on the global tourism stage.Myanmar is not alone in utilizing its cultural wealth to promote tourism. Countries across the world that possess rich cultural heritage actively showcase and promote their cultural assets, striving for recognition through international heritage listings and preservation initiatives. Consequently, Cultural Tourism and Heritage Tourism have become indispensable components within the tourism development agendas of many nations. It has even been remarked in a tourism workshop that to truly understand a country’s tourism industry, one must first study its culture, traditions, and heritage sites.During a pilgrimage to Bagan, I once gazed peacefully upon the graceful Bu Pagoda standing along the Ayeyawady River while viewing it from a small boat drifting upon the water. 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Likewise, tourism research and academic writings have diversified significantly, leading scholars to explore a wide range of contemporary tourism topics rather than concentrating solely on cultural tourism.Returning to the original question, it is impossible to definitively state whether cultural tourism is inherently conservative. This is because Cultural Tourism simultaneously embodies both conservation and development. On one hand, cultural tourism seeks to preserve historical heritage, traditional lifestyles, ethnic customs, festivals, clothing, and artistic expressions from disappearing. Religious sites, pagodas, festivals, and sacred spaces often enforce restrictions against inappropriate attire, disrespectful behaviour, alcohol consumption, and drug use. 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This act added a deeper emotional layer to the celebrations. It reminded people that governance is not only about control, but also about mercy and second chances. Families reunited, communities welcomed their members back, and many individuals were allowed to rebuild their lives.Beyond these visible actions, there is also a growing sense that the leadership is trying to rebuild confidence among the people. Stability does not come overnight, especially after challenging times, but small and steady steps can create a foundation for long-term peace. The return of the Thingyan festival at this level of spirit, the reopening of social spaces, and the encouragement of unity across different regions all play a role in this process. 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A Visit to the Moegaung Pagoda Festival
A Visit to the Moegaung Pagoda Festival
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Then, I hurried to the western archway gate that was the nearest to the Moegaung Pagoda Road. I had to pass the stalls selling religious books, flowers, joss-sticks, etc.Legend has it thus: This Moegaung Pagoda was one of 84,000 pagodas or stupas built by King Asoka with the deposition of Buddha’s hair relics and bodily relics in them. Its original name was “Siri Mingala Ceti’’. It is 99 feet high. During its renovation, heavy rain fell. It is called ‘Moegaung Pagoda’, meaning a heavy rain after this phenomenal event. Even the ‘Moegaung’ Consort cum Mon Queen Shin Saw Pu, had renovated it.As soon as I got to the precinct, I paid homage to the Moegaung Pagoda that was sublime and glittering under the floodlights. To my heart’s content, I said prayers. I sat in meditation for some minutes. Then, I stood up and walked again. With the zephyr blowing, it was pleasant on the platform. I walked clockwise. I saw a man striking a big bell, some reciting “Maha Samaya Sutta” in a Tazaung (prayer hall), some telling rosary beads, some offering flowers to the sacred images and some children running about on the platform. There were Dhamma Beikman and Tazaungs in which the Buddha images were housed. Venerable Sivali image and Venerable Uppaguta, 28 Buddha images were found on the platform, and I also saw a leafy and branchy Bodhi tree (Wisdom Tree).To my amazement, I saw a middle-aged woman with a child near her massaging the shoulders and arms of the seated Statue “Bo Bo Gyi” near the western archway gate. When I enquired about this statue, she replied to me that it was the statue of a great alchemist called “ဆေးဘိုးဘိုးကြီး” in Myanmar. It is said that this Bo Bo Gyi could answer our prayers about health. I also did the same thing, praying that I may have good health. I shared my loving kindness with the living things. Afterwards, I walked down the platform and participated in the festive area.The Moegaung Pagoda Festival was celebrated on the grounds around the pagoda. I saw rows of market stalls with temporary roofs. There were also merry-go-rounds, Ferris wheels, and Myanmar theatres. I enjoyed walking between the varieties of Myanmar snacks and trying just a little. Some stalls sold products from all over Myanmar – baskets, mats, bags, handwoven textiles, etc. Some enjoyed Myanmar foods and snacks.I looked up at the advert signboard. It showed the name of the Zat (theatrical performance) reading ‘Aung Zabu’. It is learnt that Aung Zabu is a newly celebrated theatrical performer, and he has many theatrical fans due to his talent. There were pictures of the performers who would perform tonight. In these photos, some performers could be seen wearing traditional Minthar apparel, but in some photos, wearing modern, fashionable dresses. Their recorded songs wafted from the stage. As far as I know, Zat pwes in the past are different from those today. Nowadays, performers can wear both traditional and fashionable dresses. They can sing classic songs as well as pop and hip-hop songs. They have to try their best to be trendy and catch up with the current modern era. Suddenly, I gazed at the signboard mentioning entrance fees per head. But I did not buy a ticket. I walked around in the festive area.I saw many stalls selling snacks and traditional food. Some children bought masks from hawkers. Some children were playing in the artificial playground. They were happy with their playmates. Their parents looked satisfied watching their happy and carefree movements. Near the playground, there were toy stalls. Some sellers used megaphone loud hailers to announce the prices. Parents and children could hear the prices clearly.Festival-comers came from different walks of life. Most pwe-goers wore nice clothes, and they looked affordable. Young people enjoyed walking back and forth in the festive area and often ate delicious food. Some were families walking together with their family members. A lot of lovers reached there because Saint Valentine’s Day will be held tomorrow. Amongst them, I saw a woman beggar wearing old or torn clothes hugging her baby to her breast. She was pitiably asking for money and food for her and her baby’s survival. I gave away a one-thousand note to her.I saw some BBQ stalls along the Moegaung Pagoda Road. They sold fried quails, fried eggs, fried chicken, fried duck, grilled pork, mutton, and steaks. The young people prefer to eat them. Some stalls sold traditional Myanmar snacks like Yay Mont and Myanmar traditional snacks.People from near and far flocked to this festival. Even though it was at night, they did not worry about going home. There was a taxi parking yard and many vehicles, such as Hilux cars, Dynas, and YBS buses, in front of Moegaung Pagoda. So, it was easy for them to return home.To conclude, my visit to the Moegaung Pagoda in Yankin, a historic and wish-fulfilled pagoda, was a rewarding trip because I gained merits due to my good deeds in the precincts. Besides, I could enjoy the pleasant festive night during my holidays. It was bound that my visit there would be a memorable one in the future.gnlm
Unity leads to progress while duplicity brings ruin
Unity leads to progress while duplicity brings ruin
In this interconnected world, choosing unity over division defines true success. Your stance determines whether you thrive by working together or fail by straddling two separate, uncertain, and risky paths. Here are two insightful Myanmar proverbs that perfectly reflect this concept, offering timeless wisdom for navigating the complexities of our shared modern life and fostering stronger connections in everything we do.I wrote this article for foreign readers who are studying the Myanmar language, so I have presented it in a bilingual format using both Myanmar and English.“တစ်လှေတည်းစီး တစ်ခရီးတည်းသွား”“တစ်လှေတည်းစီး တစ်ခရီးတည်းသွား” ဆိုတဲ့ စကားပုံက “ငါတို့အားလုံးဟာ ကံကြမ္မာချင်း ဆက်နွယ်နေကြတယ်” ဆိုတာကို သတိပေးနေတာပါ။ လှေတစ်စင်းတည်းပေါ်မှာ အတူပါလာတဲ့သူတွေဟာ လှေမြုပ်ရင် အားလုံးမြုပ်မယ်၊ လှေပန်းတိုင်ရောက်ရင် အားလုံးအတူရောက်မယ်ဆိုတဲ့ သဘောပေါ့။ ဒီနေ့ခေတ် ကမ္ဘာကြီးမှာဆိုရင် ဒီစကားပုံက ပိုတောင် အရေးပါလာပါသေးတယ်။ဥပမာအနေနဲ့ Climate Change (ရာသီဥတုပြောင်းလဲမှု) ပြဿနာကို ကြည့်ပါ။ ဒါဟာ နိုင်ငံကြီးပဲဖြစ်ဖြစ်၊ နိုင်ငံငယ်ပဲဖြစ်ဖြစ် ရှောင်လွှဲလို့မရတဲ့ ကိစ္စပါ။ လွန်ခဲ့တဲ့ နှစ်အနည်းငယ်က ဖြစ်ပွားခဲ့တဲ့ COVID-19 ကပ်ရောဂါ တုန်းက ကမ္ဘာ့တစ်ဖက်ခြမ်းမှာ ဖြစ်နေတာပဲဆိုပြီး လျစ်လျူရှုထားလို့ မရဘဲ လူသားအားလုံး အတူတကွ ရင်ဆိုင်ခဲ့ရတာ မဟုတ်လား။ ဒါဟာ တစ်ကမ္ဘာလုံးက လူသားတွေဟာ လှေတစ်စင်းတည်းစီးနေကြတဲ့ ခရီးသည်တွေဖြစ်ကြောင်း သက်သေပြနေတာပါ။သမိုင်းဝင် ဖြစ်ရပ်တစ်ခုကို ပြောပြရရင် International Space Station (ISS) ကို ကြည့်နိုင်ပါတယ်။ အာကာသထဲမှာ အမေရိကန်နဲ့ ရုရှား အပါအဝင် နိုင်ငံပေါင်းစုံက သိပ္ပံပညာရှင်တွေဟာ ကမ္ဘာမြေပေါ်မှာ နိုင်ငံရေးအရ အဆင်မပြေမှုတွေ ရှိနေရင်တောင် အာကာသစခန်းထဲမှာတော့ “တစ်လှေတည်းစီး” စိတ်ဓာတ်နဲ့ အတူတူ အသက်ရှင်၊ အတူတူ အလုပ်လုပ်ကြရတာပါ။ဒီစကားပုံရဲ့ တန်ဖိုးက “ညီညွတ်ခြင်း” ပါပဲ။ မိသားစုတစ်ခုမှာပဲဖြစ်ဖြစ်၊ လုပ်ငန်းခွင်တစ်ခုမှာပဲဖြစ်ဖြစ် ငါတို့အားလုံးဟာ ပန်းတိုင်တစ်ခုတည်းကို သွားနေကြတာပဲဆိုတဲ့ အသိစိတ်ရှိဖို့ လိုပါတယ်။ လှေစီးနေတုန်းမှာ တစ်ယောက်က လှေကို ဝိုင်းလှော်နေချိန် နောက်တစ်ယောက်က လှေဝမ်းကို ဖောက်နေမယ်ဆိုရင် ဘယ်သူမှ ခရီးဆုံးရောက်မှာ မဟုတ်ပါဘူး။ ဒါကြောင့် ဒီစကားပုံက အချင်းချင်း ဖေးမကူညီဖို့နဲ့ တူညီတဲ့ ရည်မှန်းချက်အတွက် စုပေါင်းအင်အားနဲ့ ရှေ့ဆက်ဖို့ ခွန်အားပေးနေတာ ဖြစ်ပါတယ်။ဒီနေ့ခေတ် စီးပွားရေးလောကကို ပြန်ကြည့်ရင်လည်း “တစ်လှေတည်းစီး တစ်ခရီးတည်းသွား” ဆိုတဲ့ စကားက ပိုမှန်နေတာကို တွေ့ရပါလိမ့်မယ်။ ကမ္ဘာကြီးဟာ Global Supply Chain ဆိုတဲ့ ကြိုးတန်းကြီးနဲ့ အချင်းချင်း ချိတ်ဆက်ထားတာမို့ တစ်နေရာမှာ ပြဿနာတက်ရင် ကျန်တဲ့နေရာတွေပါ ရိုက်ခတ်မှုရှိလာတာ အဆန်းမဟုတ်တော့ပါဘူး။အထင်ရှားဆုံး သာဓကတစ်ခုကတော့ ၂၀၀၈ ခုနှစ်မှာ ဖြစ်ပွားခဲ့တဲ့ Global Financial Crisis (ကမ္ဘာ့စီးပွားပျက်ကပ်) ပါပဲ။ အစပြုခဲ့တာက အမေရိကန်ရဲ့ အိမ်ခြံမြေဈေးကွက် ပြိုလဲခဲ့ရာကပါ။ ဒါပေမဲ့ အဲဒီဂယက်ဟာ အမေရိကန်မှာပဲ ရပ်မနေဘဲ ဥရောပ၊ အာရှနဲ့ တစ်ကမ္ဘာလုံးက စတော့ဈေးကွက်တွေကို ရိုက်ချလိုက်သလို ဖြစ်သွားပါတယ်။နောက်ထပ် ဥပမာတစ်ခုအနေနဲ့ Ever Given ဆိုတဲ့ သင်္ဘောကြီး Suez Canal (ဆူးအက်တူးမြောင်း) မှာ ပိတ်မိခဲ့တုန်းက ဖြစ်ရပ်ကို ကြည့်ပါ။ ၂၀၂၁ ခုနှစ်၊ မတ်လအတွင်းက ဖြစ်ပွားခဲ့တဲ့ Ever Given သင်္ဘောကြီးရဲ့ သမိုင်းဝင်ဖြစ်ရပ်ဟာ “တစ်လှေတည်းစီး တစ်ခရီးတည်းသွား” ဆိုတဲ့ အဓိပ္ပာယ်ကို တစ်ကမ္ဘာလုံး သိသွားအောင် သင်ခန်းစာပေးခဲ့ပါတယ်။ အလျား ပေ ၁,၃၀၀ ကျော်ရှိတဲ့ ဒီဧရာမ ကုန်တင်သင်္ဘောကြီးဟာ ဆူးအက်တူးမြောင်းထဲမှာ ကန့်လန့်ဖြတ် သောင်တင်သွားတဲ့အတွက် ကမ္ဘာ့ကုန်သွယ်ရေး လမ်းကြောင်းကြီး တစ်ခုလုံး ရက်ပေါင်းများစွာ ရပ်တန့်သွားခဲ့ရပါတယ်။သင်္ဘောတစ်စင်းတည်း လမ်းပိတ်သွားတာဟာ ကမ္ဘာ့ကုန်သွယ်ရေးရဲ့ ၁၂ ရာခိုင်နှုန်းလောက်ကို ထိခိုက်စေခဲ့ပြီး နိုင်ငံပေါင်းစုံမှာ ကုန်ပစ္စည်းပြတ်လပ်တာ၊ ဈေးနှုန်းတက်တာတွေ ဖြစ်ကုန်ပါတယ်။တစ်လှေတည်းစီး တစ်ခရီးတည်းသွား” ဆိုတဲ့ စကားပုံရဲ့ အရေးပါပုံကို လက်ရှိ ၂၀၂၆ ခုနှစ် အီရန်စစ်ပွဲ ဖြစ်ရပ်နဲ့ ကြည့်ရင် ပိုပြီးထင်ရှားပါတယ်။ ဒီစစ်ပွဲဟာ ဒေသတွင်း ပဋိပက္ခသက်သက်မဟုတ်ဘဲ ကမ္ဘာကြီးတစ်ခုလုံးကို ဘယ်လိုမျိုး အတူတူ ရိုက်ခတ်စေသလဲဆိုတာ ပြသနေပါတယ်။“We ride in the same boat, we go on the same journey”The proverb, “We ride in the same boat, we go on the same journey,” is simple but carries a deep meaning. It serves as a reminder that our fates are all linked. If the boat sinks, we all sink; if it reaches its destination, we all arrive together. This message is even more important in our world today.Real-World ExamplesClimate Change and Pandemics: Look at the issue of Climate Change. Whether a nation is big or small, it is something no one can avoid. Similarly, think back to the COVID-19 pandemic. We couldn’t just ignore it because it was happening on the other side of the world; all of humanity had to face it together. This proved that we are all passengers on the same boat.The Space Station. A great example from history is the International Space Station (ISS). In space, scientists from many different countries, including the United States and Russia, must live and work together to survive, even if their countries have political problems on Earth. Why? Because if one person makes a mistake in space, everyone’s life is at risk.The true value of this proverb is “unity”. Whether in a family or at a workplace, instead of coldly saying, “That’s not my problem,” we need to realize we are all moving towards the same goal. If one person is rowing the boat while another is drilling a hole in the bottom, nobody will reach the destination. This proverb encourages us to help one another and use our collective strength to move forward.If you look at the modern economy, this proverb is more accurate than ever. The world is connected by the “Global Supply Chain,” so it is no surprise that a problem in one place affects everyone else.The 2008 Financial Crisis: This started with the collapse of the US housing market. However, the impact didn’t stop there; it crashed stock markets across Europe, Asia, and the entire world. When one country’s boat gets a hole, water enters the hulls of other countries as well. It showed that we cannot truly separate our economies; we share the same fate.The Suez Canal Incident: Consider when the massive ship Ever Given got stuck in the Suez Canal. That one ship blocked about 12 per cent of global trade, leading to product shortages and price hikes in many countries. It was a practical lesson that we are all in the same economic boat.In business and international relations, we should move beyond the mindset of “rowing only my own boat.” We must help each other so that we can weather the storms together. We are living in an era where one person’s success benefits everyone, and one person’s failure becomes a risk for us all.The significance of the proverb, “We ride in the same boat, we go on the same journey,” becomes even clearer when we look at the current 2026 Iran War. This conflict is not just a regional issue; it demonstrates how the entire world is connected, showing us that when one part of the world struggles, we all feel the impact – just like passengers sharing the same boat.“လှေနံနှစ်ဖက်နင်း “တစ်လှေတည်းစီး တစ်ခရီးတည်းသွား” ဆိုတဲ့ စည်းလုံးညီညွတ်မှုအကြောင်း ပြောပြီးရင်၊ လှေနဲ့ပတ်သက်ပြီး လူမှုရေးလောကမှာ “လှေနံနှစ်ဖက်နင်း” ဆိုတဲ့ သင်ခန်းစာကိုလည်း မေ့ထားလို့ မရပါဘူး။ ဒီစကားပုံက တစ်ဖက်ဖက်မှာ ပြတ်ပြတ်သားသား မရပ်တည်ဘဲ အကျိုးအမြတ်အတွက် ဟိုဘက်ဒီဘက် ခွထားတဲ့သူတွေကို ရည်ညွှန်းတာပါ။ တစ်ယောက်က လှေနှစ်စင်းကို ခွနင်းထားမယ်ဆိုရင် အဲဒီလူဟာ လှေနှစ်စင်းစလုံးရဲ့ ခရီးစဉ်ကို နှောင့်နှေးစေရုံတင်မကဘဲ နောက်ဆုံးမှာ သူကိုယ်တိုင်လည်း ရေထဲကျပြီး ဒုက္ခရောက်တတ်ပါတယ်။သမိုင်းဝင်ဖြစ်ရပ်တွေထဲက ဥပမာပေးရရင် ဒုတိယကမ္ဘာစစ်တုန်းက အီတလီနိုင်ငံ ရဲ့ ရပ်တည်ချက်ကို ကြည့်နိုင်ပါတယ်။ အစပိုင်းမှာ ဝင်ရိုးတန်းနိုင်ငံတွေ (ဂျာမနီ၊ ဂျပန်) နဲ့ ပေါင်းခဲ့ပေမဲ့ စစ်အခြေအနေ မကောင်းတော့တဲ့အခါ မဟာမိတ်ဘက်ကို ပြောင်းဖို့ ကြိုးစားခဲ့ပါတယ်။ ဒီလို မပြတ်သားတဲ့ ရပ်တည်ချက်ကြောင့် အီတလီနိုင်ငံဟာ နှစ်ဖက်စလုံးရဲ့ ယုံကြည်မှုကို ဆုံးရှုံးခဲ့ရပြီး တိုင်းပြည်အတွက် အရမ်းကို အထိနာခဲ့ရပါတယ်။စီးပွားရေးလောကမှာလည်း ဒီအတိုင်းပါပဲ။ Kodak (ကိုဒတ်) ကုမ္ပဏီဟာ ဒစ်ဂျစ်တယ်ကင်မရာ နည်းပညာကို အစောကြီးကတည်းက ပိုင်ဆိုင်ထားပေမဲ့ ဖလင်ရောင်းရတဲ့ အကျိုးအမြတ်ကိုလည်း မစွန့်နိုင်၊ ဒစ်ဂျစ်တယ်ဘက်ကိုလည်း အားစိုက်ရမလိုလိုနဲ့ “လှေနံနှစ်ဖက်နင်း” နေခဲ့ပါတယ်။ ပြတ်သားတဲ့ ဆုံးဖြတ်ချက် မချနိုင်ခဲ့တဲ့အတွက် နောက်ဆုံးမှာတော့ တဟုန်ထိုး တိုးတက်လာတဲ့ နည်းပညာလှိုင်းအောက်မှာ နစ်မြုပ်သွားခဲ့ရပါတယ်။တကယ်တော့ “လှေနံနှစ်ဖက်နင်း” တဲ့ အလေ့အကျင့်ဟာ လူသားချင်း ယုံကြည်မှုကို ပျက်ပြားစေပါတယ်။ လှေတစ်စင်းထဲမှာ အတူစီးနေသူတွေအချင်းချင်း “ဒီလူ ငါတို့နဲ့ တကယ်ရော ပါရဲ့လား” ဆိုတဲ့ သံသယဝင်လာပြီဆိုရင် အဲဒီအဖွဲ့အစည်းဟာ ပြိုကွဲဖို့ လမ်းစပါပဲ။“Straddling two boats”An important lesson: “straddling two boats.” This proverb refers to those who do not take a firm stand on one side but instead try to play both sides for their own benefit. If someone tries to stand on two different boats, they not only slow down the journey for both, but they will eventually fall into the water and face trouble themselves.For a historical example, look at Italy’s position during World War II. At first, they aligned with the Axis powers (Germany and Japan), but when the war situation turned sour, they tried to switch to the Allied side. Because of this indecisive stance, Italy lost the trust of both sides and suffered greatly. This is a clear example of the negative consequences of “straddling two boats” in politics.The business world tells a similar story. You likely remember the giant company, Kodak. Although they possessed digital camera technology very early on, they were unwilling to give up their profits from film sales, yet they tried to invest in digital technology as well, effectively “straddling two boats”. Because they could not make a firm decision, they eventually sank under the rapidly advancing wave of new technology.In reality, the habit of “straddling two boats” destroys trust between people. When people riding in the same boat start to wonder, “Is this person really with us?”, the organization is on the path to collapse. In modern workplaces, those who are disloyal and try to play both sides often fail to earn anyone’s long-term trust, and their careers often suffer as a result.In conclusion, while the “riding in the same boat” mindset brings progress, the “straddling two boats” mindset only leads to destruction.gnlm
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